Competitor Social Research

Overview

When to Use

• compare competitors on TikTok, Instagram, YouTube, LinkedIn, Facebook, X, Threads, or other social platforms
• find what content is working in a niche
• benchmark posting frequency, formats, topics, and engagement
• identify content gaps or opportunities
• build a social strategy from competitor research

Workflow

1. Define competitors and platforms
   • Use provided handles/URLs.
   • If only company names are provided, search profiles first and confirm likely matches when ambiguity matters.
2. Fetch profile snapshots
   • Followers/subscribers
   • Bio/positioning
   • Links
   • Verification/public metadata
3. Fetch recent content
   • Pull comparable recent windows per competitor.
   • Track source URLs, dates, captions, formats, and metrics.
4. Find outliers per competitor
   • Use each account's own median baseline.
   • Do not compare raw views between a huge brand and a small brand without context.
5. Analyze content strategy
   • Content pillars
   • Formats
   • Hook styles
   • Posting cadence
   • Offers/CTAs
   • Use of founder/creator personality
   • Community/comment patterns
6. Find gaps and opportunities Look for:
   • topics competitors avoid
   • formats that overperform but few competitors use
   • unanswered audience questions
   • weak hooks or repetitive content
   • platform whitespace

Useful ScrapeCreators Endpoints

scrapecreators-api

• TikTok:

  /v1/tiktok/profile

  ,

  /v3/tiktok/profile/videos

• Instagram:

  /v1/instagram/profile

  ,

  /v2/instagram/user/posts

  ,

  /v1/instagram/user/reels

• YouTube:

  /v1/youtube/channel

  ,

  /v1/youtube/channel-videos

  ,

  /v1/youtube/channel/shorts

• LinkedIn:

  /v1/linkedin/company

  ,

  /v1/linkedin/company/posts

• Facebook:

  /v1/facebook/profile

  ,

  /v1/facebook/profile/posts

  ,

  /v1/facebook/profile/reels

• X/Twitter:

  /v1/twitter/profile

  ,

  /v1/twitter/user-tweets

• Threads:

  /v1/threads/profile

  ,

  /v1/threads/user/posts

• Bluesky:

  /v1/bluesky/profile

  ,

  /v1/bluesky/user/posts

Output Format

# Competitor Social Research Brief

## Executive Summary
- Biggest opportunity:
- Competitor to study closest:
- Content format to test first:

## Competitor Snapshot
| Competitor | Platforms | Audience size | Posting cadence | Best-performing format | Notes |
|---|---|---:|---|---|---|

## What Is Working
### Competitor A
- Content pillars:
- Outlier examples:
- Hooks/formats:

## Cross-Competitor Patterns
1. ...
2. ...

## Gaps and Opportunities
| Opportunity | Evidence | Suggested test |
|---|---|---|

## Recommended Content Tests
1. ...
2. ...
3. ...

## Sources
- [Post/profile/ad](url)

Common Pitfalls

• Do not compare competitors only by follower count. Engagement and outlier lift matter more.
• Do not mix platforms without platform context. A good LinkedIn post and good TikTok are different artifacts.
• Do not assume a profile match from a company name if multiple brands share the name.
• Do not present competitor strategy as fact when it is inferred from public content. Say "appears to" or "suggests".