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competitor-social-research

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Chinese

Competitor Social Research

竞品社交媒体研究

Overview

概述

Analyze what competitors are doing on social and what appears to be working. This skill combines profile data, recent posts, outlier analysis, transcripts, and optionally comments to produce a practical competitor brief.
分析竞品在社交媒体上的运营动作及成效显著的内容。本技能结合主页数据、近期帖子、异常值分析、文案转录内容，还可选择性纳入评论数据，生成实用的竞品分析简报。

When to Use

适用场景

Use this skill when the user asks to:
  • compare competitors on TikTok, Instagram, YouTube, LinkedIn, Facebook, X, Threads, or other social platforms
  • find what content is working in a niche
  • benchmark posting frequency, formats, topics, and engagement
  • identify content gaps or opportunities
  • build a social strategy from competitor research
当用户提出以下需求时，可使用本技能：
  • 在TikTok、Instagram、YouTube、LinkedIn、Facebook、X、Threads或其他社交平台上对比竞品
  • 挖掘细分领域内的有效内容
  • 对标发布频率、内容形式、主题及互动数据
  • 识别内容缺口或机会点
  • 通过竞品研究制定社交策略

Workflow

工作流程

  1. Define competitors and platforms
    • Use provided handles/URLs.
    • If only company names are provided, search profiles first and confirm likely matches when ambiguity matters.
  2. Fetch profile snapshots
    • Followers/subscribers
    • Bio/positioning
    • Links
    • Verification/public metadata
  3. Fetch recent content
    • Pull comparable recent windows per competitor.
    • Track source URLs, dates, captions, formats, and metrics.
  4. Find outliers per competitor
    • Use each account's own median baseline.
    • Do not compare raw views between a huge brand and a small brand without context.
  5. Analyze content strategy
    • Content pillars
    • Formats
    • Hook styles
    • Posting cadence
    • Offers/CTAs
    • Use of founder/creator personality
    • Community/comment patterns
  6. Find gaps and opportunities Look for:
    • topics competitors avoid
    • formats that overperform but few competitors use
    • unanswered audience questions
    • weak hooks or repetitive content
    • platform whitespace
  1. 明确竞品及平台
    • 使用提供的账号ID/URL。
    • 若仅提供公司名称，需先搜索主页，当存在歧义时确认匹配度较高的账号。
  2. 获取主页快照数据
    • 粉丝/订阅者数量
    • 简介/定位
    • 外链
    • 认证状态/公开元数据
  3. 获取近期内容
    • 为每个竞品抓取时间范围相近的近期内容。
    • 记录来源URL、发布日期、文案、内容形式及数据指标。
  4. 定位各竞品的异常内容
    • 以每个账号自身的中位数据为基准。
    • 若未结合场景，切勿直接对比头部品牌与小品牌的原始浏览量。
  5. 分析内容策略
    • 内容支柱
    • 内容形式
    • 钩子风格
    • 发布节奏
    • 优惠/行动号召（CTA）
    • 创始人/创作者个人IP的运用
    • 社区/评论互动模式
  6. 挖掘缺口与机会点 重点关注：
    • 竞品避开的主题
    • 表现优异但极少竞品使用的内容形式
    • 受众未被解答的问题
    • 钩子吸引力弱或内容重复的情况
    • 平台空白领域

Useful ScrapeCreators Endpoints

实用的ScrapeCreators API端点

Use the relevant profile/feed/detail/transcript/comment endpoints from 
scrapecreators-api
. Common routes include:
  • TikTok: 
    /v1/tiktok/profile
    , 
    /v3/tiktok/profile/videos
  • Instagram: 
    /v1/instagram/profile
    , 
    /v2/instagram/user/posts
    , 
    /v1/instagram/user/reels
  • YouTube: 
    /v1/youtube/channel
    , 
    /v1/youtube/channel-videos
    , 
    /v1/youtube/channel/shorts
  • LinkedIn: 
    /v1/linkedin/company
    , 
    /v1/linkedin/company/posts
  • Facebook: 
    /v1/facebook/profile
    , 
    /v1/facebook/profile/posts
    , 
    /v1/facebook/profile/reels
  • X/Twitter: 
    /v1/twitter/profile
    , 
    /v1/twitter/user-tweets
  • Threads: 
    /v1/threads/profile
    , 
    /v1/threads/user/posts
  • Bluesky: 
    /v1/bluesky/profile
    , 
    /v1/bluesky/user/posts
使用
scrapecreators-api
中相关的主页/动态/详情/转录/评论端点，常见路由包括：
  • TikTok: 
    /v1/tiktok/profile
    , 
    /v3/tiktok/profile/videos
  • Instagram: 
    /v1/instagram/profile
    , 
    /v2/instagram/user/posts
    , 
    /v1/instagram/user/reels
  • YouTube: 
    /v1/youtube/channel
    , 
    /v1/youtube/channel-videos
    , 
    /v1/youtube/channel/shorts
  • LinkedIn: 
    /v1/linkedin/company
    , 
    /v1/linkedin/company/posts
  • Facebook: 
    /v1/facebook/profile
    , 
    /v1/facebook/profile/posts
    , 
    /v1/facebook/profile/reels
  • X/Twitter: 
    /v1/twitter/profile
    , 
    /v1/twitter/user-tweets
  • Threads: 
    /v1/threads/profile
    , 
    /v1/threads/user/posts
  • Bluesky: 
    /v1/bluesky/profile
    , 
    /v1/bluesky/user/posts

Output Format

输出格式

markdown
undefined
markdown
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Competitor Social Research Brief

竞品社交媒体研究简报

Executive Summary

执行摘要

  • Biggest opportunity:
  • Competitor to study closest:
  • Content format to test first:
  • 最大机会点:
  • 重点研究竞品:
  • 优先测试的内容形式:

Competitor Snapshot

竞品快照

CompetitorPlatformsAudience sizePosting cadenceBest-performing formatNotes
竞品平台受众规模发布节奏表现最佳的内容形式备注

What Is Working

有效内容分析

Competitor A

竞品A

  • Content pillars:
  • Outlier examples:
  • Hooks/formats:
  • 内容支柱:
  • 异常内容示例:
  • 钩子/内容形式:

Cross-Competitor Patterns

跨竞品共性规律

  1. ...
  2. ...
  1. ...
  2. ...

Gaps and Opportunities

缺口与机会点

OpportunityEvidenceSuggested test
机会点依据建议测试方向

Recommended Content Tests

推荐内容测试

  1. ...
  2. ...
  3. ...
  1. ...
  2. ...
  3. ...

Sources

来源

  • Post/profile/ad
undefined
  • 帖子/主页/广告
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Common Pitfalls

常见误区

  • Do not compare competitors only by follower count. Engagement and outlier lift matter more.
  • Do not mix platforms without platform context. A good LinkedIn post and good TikTok are different artifacts.
  • Do not assume a profile match from a company name if multiple brands share the name.
  • Do not present competitor strategy as fact when it is inferred from public content. Say "appears to" or "suggests".
  • 切勿仅以粉丝数量对比竞品，互动数据和异常内容的增长幅度更重要。
  • 切勿脱离平台场景混合对比内容，优质LinkedIn帖子和优质TikTok内容是完全不同的内容形态。
  • 若多个品牌同名，切勿仅凭公司名称就认定主页匹配。
  • 基于公开内容推导的竞品策略，切勿当作事实呈现，应使用“似乎”“表明”等表述。