Jiaying Tool (剪映工具)

Overview

When to Use

• Creating short videos for Xiaohongshu (under 5 minutes)
• Adding effects and transitions to video clips
• Adding subtitles or text overlays
• Adding background music or sound effects
• Adjusting video speed or applying filters
• Creating before-and-after comparison videos

• Need advanced color grading (use DaVinci Resolve)
• Editing long-form video over 10 minutes (use Premiere/Final Cut)
• Need complex 3D effects (use After Effects)

Core Pattern

❌ Single long take, boring
❌ No subtitles, hard to understand
❌ Poor audio, inconsistent volume
❌ No effects or transitions

✅ 15-60 seconds, tightly edited
✅ Clear subtitles and text overlays
✅ Balanced audio with music
✅ Smooth transitions and engaging effects

1. Trim & Cut - Remove unwanted footage
2. Text & Subtitles - Add captions and titles
3. Music & Audio - Add background music and sound effects
4. Effects & Filters - Color grading and visual effects
5. Transitions - Smooth cuts between clips
6. Speed Control - Slow motion or time-lapse
7. Stickers & Overlays - Add decorative elements
8. Auto-Captions - AI-powered subtitle generation

Quick Reference

Implementation

Step 1: Import and Organize Footage

1. Download Jiaying app (App Store or Google Play)
2. Tap "Start Creating" (开始创作)
3. Select video clips from camera roll
4. Tap "Add" (添加) to import

• Drag to reorder clips
• Preview full sequence
• Trim unwanted parts (see Step 2)

Step 2: Trim and Cut Clips

1. Trim start/end: Tap clip, drag yellow handles
2. Split clip: Tap clip → tap "Split" (分割) at playhead position
3. Delete section: Tap unwanted section → tap "Delete" (删除)

Step 3: Add Text and Subtitles

1. Tap "Text" (文字) button
2. Choose text style (recommended: bold, white with black outline)
3. Type title text
4. Adjust size and position (center top or bottom)
5. Set duration (when text appears/disappears)

1. Tap "Text" → "Auto Captions" (自动识别字幕)
2. Let AI transcribe audio (free feature)
3. Edit mistakes if needed
4. Choose subtitle style (white text, black outline recommended)
5. Position at bottom (don't cover important content)

• Use sparingly (3-5 text overlays max per video)
• Key info only (product names, prices, key tips)
• Keep on screen 2-3 seconds minimum (readable)

Step 4: Add Music and Audio

1. Tap "Audio" (音频) → "Music" (音乐)
2. Browse or search for music
3. Tap "+" to add to project
4. Adjust volume (10-20% of voice volume)
5. Trim music to match video length

1. Tap "Volume" (音量) icon
2. Set original audio to 100%
3. Set music to 10-20% (background, not distraction)
4. Preview to ensure voice is clear

1. Tap "Audio" → "Effects" (音效)
2. Add transitions sounds (whoosh, pop, etc.)
3. Use sparingly (1-2 per video)

Step 5: Apply Effects and Filters

1. Tap "Filters" (滤镜)
2. Choose filter (recommended: "Natural" or "Bright")
3. Adjust intensity (50-70% for subtle enhancement)

1. Tap "Effects" (特效)
2. Browse categories (beauty, blur, artistic, etc.)
3. Tap effect to preview
4. Adjust intensity if available

Step 6: Add Transitions

1. Tap transition icon between two clips
2. Choose transition type:
   • "Fade" (淡入淡出) - subtle, professional
   • "Dissolve" (叠化) - smooth, elegant
   • "Wipe" (擦除) - dynamic, engaging
3. Adjust duration (0.3-0.5 seconds recommended)

Step 7: Adjust Speed (Optional)

1. Tap clip → tap "Speed" (变速)
2. Choose speed below 1x (0.5x = half speed, 0.25x = quarter speed)
3. Use for: dramatic moments, detailed demonstrations

1. Tap clip → tap "Speed"
2. Choose speed above 1x (2x = double speed)
3. Use for: boring parts, processes, time-lapses

Step 8: Export Video

1. Watch full video from start to finish
2. Check for: smooth cuts, clear audio, readable text, appropriate length
3. Make adjustments if needed

1. Tap "Export" (导出) button
2. Resolution: 1080p (recommended) or 4K if footage supports
3. Frame rate: 30fps (standard) or 60fps (smooth motion)
4. Codec: H.264 (standard, compatible)
5. Tap "Export" to save

1. Open Xiaohongshu app
2. Tap "+" → select video from camera roll
3. Add title, description, hashtags
4. Post!

Common Mistakes

Real-World Impact

• 15-second tutorial → 50K views (clear, fast, valuable)
• 30-second before-and-after → 100K views (dramatic, engaging)
• 60-second product review → 30K views (informative, well-structured)

• 3-minute unedited take → 200 views (boring, slow)
• No subtitles → 500 views (hard to understand, many mute)
• Music too loud → 300 views (annoying, closed quickly)

• REQUIRED: short-video-production (complete video creation workflow)
• REQUIRED: script-writing (plan video content before editing)
• graphic-content-creation (create image content)
• cover-design (create video thumbnail)
• audio-processing (advanced audio editing)