Total 52,068 skills, Product & Design has 1960 skills
Showing 12 of 1960 skills
Create distinctive brands that customers choose because they believe there's no substitute, using Marty Neumeier's Brand Gap and Zag frameworks Use when: **Building a new brand** from scratch (startup, product, service); **Repositioning an existing brand** that's become commoditized; **Defining brand differentiation** when competitors all look the same; **Creating brand guidelines** for consistent execution; **Evaluating brand strength** through structured testing
Convert a public brand URL into a practical DESIGN.md file and optional single-file HTML demo. Use when the user asks to extract, distill, compile, generate, or validate a DESIGN.md/design system from a website, brand page, press kit, or public visual identity.
Editorial / magazine / long-form / Medium / Substack / content-heavy UIs. Locked knobs: CRAFT=9, MOTION=4, DENSITY=3. Serif display + humanist body, wide reading column, drop caps, OpenType. Trigger on: editorial, magazine, long-form, blog, Medium-like, Substack-like.
Vibrant, high-contrast palettes and gradients for engaging, memorable, and modern user experiences.
Conversion-focused design that removes friction and guides users toward action through clarity, trust, and speed.
Dark-themed cloud-platform aesthetic with modular grids, glass-like panels, and strong data hierarchy for productivity dashboards.
Expert product management guidance for day-to-day PM work. Use when creating roadmaps, prioritizing features, managing stakeholders, planning sprints, grooming backlogs, scoping features, planning releases, defining OKRs, managing technical debt, or coordinating go-to-market. Covers RICE, ICE, MoSCoW frameworks, cross-functional collaboration, and product metrics.
Defines the product's objects, relationships, states, and vocabulary independently of any interface — the most load-bearing layer
Connects user opportunities to business outcomes and solution bets — produces a strategy tree and prioritised experiments
Plan and run usability tests on existing or prototype designs including test design, task scripts, moderation, observation, and findings synthesis. Use this skill whenever the user wants to test usability, run a moderated test, run an unmoderated test, validate a design, find usability issues, or improve task completion. Triggers on usability test, usability testing, moderated test, unmoderated test, task script, think aloud, prototype testing, user testing, design validation, task completion. Also triggers when the user has built something and wants to know if real users can use it before shipping.
Designing first-run product onboarding wizards that get users to the ah-ha moment without overwhelming them. Step architecture, progressive disclosure, escape hatches, completion incentives, drop-off measurement. Honest about tutorial-overload (dump everything upfront), skip-friendly-empty (skipped onboarding leads to abandoned product), and earned-progressive-disclosure (right things at the right moments) patterns. Triggers on onboarding wizard, product onboarding, first-run experience, signup flow, activation flow, FRX, time-to-value, ah-ha moment design. Also triggers when activation rates are low, when users skip onboarding and never return, when onboarding flows are being scoped for the first time, or when audience research shows users not finding key features.
Designing free-to-paid conversion flows for SaaS products. Trigger moments, paywall design, value demonstration, upsell vs downsell, win-back flows, churn prevention. Honest about paywall-everywhere (gates everything aggressively), free-forever-trap (no upgrade path surfaces), and value-triggered-upgrade (paywall surfaces at moments of demonstrated value) patterns. Triggers on upgrade flow, paywall, free-to-paid, freemium conversion, trial conversion, plan upgrade, subscription upgrade, win-back flow, churn prevention. Also triggers when free-to-paid conversion is low, when paywalls are blocking the wrong moments, or when upgrade flows are being scoped for the first time.